Wednesday, April 26, 2017

Haribo - Leading Gummy Bear Producer Plans US Expansion


Christine Messina is an Austin, Texas-based business owner who guides The Candy Jar at the Hill Country Galleria, a popular stop for sweets lovers of all ages. Among the bulk offerings Christine Messina offers Austin customers are Jelly Bellies, as well as Haribo and Trolli gummies. Known for its pioneering Gold Bear, Haribo was founded in 1920 in Bonn, Germany. The brand takes its name from an abbreviation of the founder Hans Riegel’s name and the city in which the company emerged. 

Having maintained a US sales operation since 1982, the company is preeminent in the gummy bear segment and has also achieved recognition as the country’s fastest growing confectionery enterprise. Reflecting the worldwide popularity of its products, which include gummy cola, frogs, Smurfs, peaches, and rattlesnakes, Haribo recently announced its plan to build a factory in Wisconsin.

To be completed in 2020, the $242 million factory will add 400 American jobs and produce quality gummies that live up to the standards of excellence set in place by the German operation.

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